True!
And their grandchildren and their grandchildren after that.
By 2030, 73% of clothing is expected to be synthetic.*
Wear Natural, Not Oil
Synthetic fibres are actually plastic. What’s more, they’re derived from fossil fuels and crude oil that do not biodegrade. Instead, they clog up landfill and pollute our oceans and rivers as they release thousands of microplastics.
Wear Natural, Not Oil
Synthetic fibres are actually plastic. What’s more, they’re derived from fossil fuels and crude oil that do not biodegrade. Instead, they clog up landfill and pollute our oceans and rivers as they release thousands of microplastics.
Knowing if you’re making environmentally friendly choices can be tricky, especially when it comes to clothes. It’s easy to be seduced by sustainable messaging and greenwashing, but the simple truth is that choosing natural fibres over synthetics can make a big difference in protecting our planet.
Natural fibres, such as pure wool, lambswool, cashmere and cotton can be part of the solution rather than the problem. They are 100% renewable, biodegradable in both land and sea and recyclable. What’s more, they are resistant to stains and odours, are easy to care for and are made to last.
Knowing if you’re making environmentally friendly choices can be tricky, especially when it comes to clothes. It’s easy to be seduced by sustainable messaging and greenwashing, but the simple truth is that choosing natural fibres over synthetics can make a big difference in protecting our planet.
Natural fibres, such as pure wool, lambswool, cashmere and cotton can be part of the solution rather than the problem. They are 100% renewable, biodegradable in both land and sea and recyclable. What’s more, they are resistant to stains and odours, are easy to care for and are made to last.
